ELDAD
BALTASZAR

A designer with a passion for crafting engaging experiences through art direction, motion/interaction, technology, product design and aesthetic looks across various mediums.
Connect with me
Connect with me

Selected projects

2021 — 2024

Desty

OnPoint

Hunt Hire

Bestari

Karma

Washington Apple
Check out more work
Check out more work
Process

Over the years, I have refined my process to discover and identify critical issues and friction points and deliver user-centered, goal-driven designs to get a remarkable result.

01
Direction
Building a strong foundation is key. This means a thorough kickoff involving in-depth client discussions, competitor analysis, and target audience research. Defining project goals, functional needs, and brand voice sets the stage for crafting a cohesive visual language that blends typography, color, composition, motion, and brand assets. This collaborative process empowers me to solve business problems creatively and guide the project towards a design solution that resonates with the audience and achieves its objectives.
02
Design
This stage is all about exploration and iteration. I craft multiple design variations, meticulously considering the project's unique character while ensuring an elegant and user-centric experience. Collaboration is paramount here – I work closely with clients and users to gather valuable feedback that fuels the design evolution. Each iteration brings us closer to a solution that not only resonates with the project's essence but also delivers a delightful and functional experience.
03
Motion
I consider motion and interaction the magic sprinkles of any design. These subtle details can elevate the user experience from good to exceptional. A well-placed micro-interaction or a touch of purposeful animation can spark delight and keep users engaged. Witnessing that "wow" moment and the joy of exploration is what truly fuels my passion. That's why I meticulously craft these elements into each project, ensuring every user interaction feels effortless and leaves a lasting impression.
Highlight Experience

My journey has taken me across variety of projects, collaborating with a diverse range of clients, from an international agency to exciting startups.

Freelance Art Director
2021
—
Now
Senior UI/UX and Motion at Desty
2021
—
Now
Freelance Designer at Mckinsey Indonesia
2022
—
2023
UI/UX & Motion Designer at Fleava
2020
—
2021
Senior Brand & Digital at DigiDoc
2020
—
2021
UI/UX Designer at Tiara Hana
2019
—
2020
Graphic Designer at SEA Studio
2017
—
2018
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