Welcome

      In the game for 5+ years, I'm currently based in Jakarta/Bali, working as freelance art director since 2021 and creative designer since 2017.

Modern architecture, abstract 3D rendering with repetitive patterns and vibrant colors.
Good design makes a product useful. A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic.
Dieter Rams
About me

A designer with a strong focus in art direction, motion, interaction, UI/UX and brand. With a passion for creating memorable user experiences and visually captivating interfaces, I thrive on the dynamic intersection of technology and creativity. With an attention to detail and a commitment to delivering exceptional results, I specialize in crafting seamless and immersive digital experiences that leave a lasting impact.

Throughout the years, I have been honored to work with companies, retailers and agencies. Here are a few featured engagements.

Hunthire
Art
Director
Bestari
Art
Director
Klankz
Art
Director
Delos
Freelance
Art
Director
SynergyPro
Freelance
Art
Director
Heyva
Freelance
Art
Director
YellowTek
Freelance
Senior
Designer
Kulina
Freelance
UI/UX
Designer
Desty
Senior
Product
Designer
OnPoint
Senior
Creative
Designer
ONA
Senior
UI/UX
Designer
ISSE
Senior
Motion
Designer
DigiDoc
Senior
UI/UX
Designer
Mckinsey
Product
Designer
BumiStudio
UI/UX
and
Motion
Fleava
UI/UX
and
Motion
Xcidix
UI/UX
Designer
THI
UI/UX
Designer
SEA_Studio
Graphic
Designer
Want to work with me? Hit me up
Skills

I've honed my skills to identify critical user pain points. This allows me to design solutions that are not just beautiful but also drive results.

Art Direction
Guide the visual narrative, ensuring your brand identity is unmistakable. Colors, fonts, and imagery all tell your unique story.
Visual/Motion
Bringing the vision to life with captivating visuals and engaging animations that grab attention and leave a remarkable impression.
Interaction
Creating intuitive and user-friendly experiences. Every interaction becomes a delight, keeping users engaged and driving results.

I offer a wide variety of services in the design space, including Art Direction, Brand Strategy, UI/UX Design, 2D/3D Motion and Web Development

01

Art Direction

In my opinion, deep understanding of the brief and client is a must in the starting point. Determining project goals and functional specifications, knowing competitors and target audiences, making researches will be taken at this stage in order to find a precise combination between Typography, Color, Composition, Motion and brand assets. For me, this process is the foundation for solving business problems and discovering a right direction for the perfect design.

02

Graphic & Motion Design

After collecting a right mood and tone in the Direction stage. My mission at this point is connecting the dots and making various versions to find the proper design. My goal is always about creating an exprience that not only emphasises the characteristics of each project but also elegant and satisfied to use. To get that, I have to make sure to work closely with clients and users to get helpful feedbacks and insights for the evolution.

03

Development

Motion and interaction always play a vital role in my works. I believe both are the key elements that help to bring satisfaction to the audiences the best possible way. A small subtle motion or microinteraction can push the experience to a whole new level effortlessly. I love seeing people get "wow" and keep toying with those interactions. That’s the reason why I often spend a lot of time and effort for this stage on each project.